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If you are an emerging company with the subsequent fantastic item, sometimes you want an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial companies at an early stage - shelled out a lot more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Locating an angel investor, even so, is not an straightforward task. Safer Smokes Inc. is a single firm that understands the challenge of attracting the appropriate investors. This development-stage organization is tapping the smoking cessation industry with a exclusive tobacco-cost-free, nicotine-cost-free smoke named Bravo, which has the look of a traditional cigarette and burns like tobacco, but is truly created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it might be also soon to strategy big venture capital firms, however time to move beyond networking with household and friends. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by way of to the actual investment opportunity," said Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors favor organizations that are likely to show positive cash flow inside their very first 18 months, so having these types of statistics about your marketplace can be an incentive.
 * Have a clear-cut target marketplace for your product or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the organization strategy objectives to the angel's danger tolerance. Investors want to know the product or service will be distinctive and nicely-cultivated. Safer Smokes has a patented answer that firm officials say will "have an effect on the landscape of the wellness care sector." idea angels com