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If you're an emerging organization with the subsequent fantastic product, often you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial companies at an early stage - shelled out a lot more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Finding an angel investor, even so, is not an easy job. Safer Smokes Inc. is one particular organization that understands the challenge of attracting the right investors. This development-stage organization is tapping the smoking cessation market place with a distinctive tobacco-free, nicotine-cost-free smoke known as Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is in fact produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it could be too soon to approach big venture capital firms, but time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see through to the genuine investment opportunity," stated Torigian. So how do firms like Safer Smokes attract their angel? Most angel investors favor companies that are likely to show positive money flow within their 1st 18 months, so having these sorts of statistics about your industry can be an incentive.
 * Have a clear-cut target market place for your product or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
 * Match the enterprise program objectives to the angel's threat tolerance. Investors want to know the item or service will be exclusive and well-cultivated. Safer Smokes has a patented remedy that organization officials say will "influence the landscape of the health care business." setting up a business