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Myth or Fact Cold Calling is a Numbers Game?

When all you know is the traditional way of cold calling, selling is indeed a numbers game. Yes, you can call people over and over. And you can chase them until they listen just so that you go away.

Have you ever wondered how someone came up with the “numbers game concept?” It was really about the rejection we constantly experience when making cold calls. The boss just said to call someone else, and so we did.

The idea is that if we call a hundred people a day, then we should squeeze out at least a few good leads. But there’s a better and easier way of getting your product or service message across — all on one call. Simply by changing your cold calling approach, you’ll make fewer calls and more sales. How? By engaging in conversations. Yes, that’s right. Just talk to people. In your normal tone of voice, and without the usual sales pitch approach.

When we focus on relationship rather than salesmanship, we’re calling with the anticipation of meeting someone new. And we’re looking forward to a pleasant conversation to find out whether we can be of service.

This mindset is subtly but powerfully felt by the other person. You’re no longer meeting with defense and resistance right from the start. And it’ll dramatically change the way people respond to your cold calls.

Ari Galper, the World’s #1 Sales Trainer and expert on trust-based cold calling, is the creator of Unlock The Game®, the leading sales approach being adopted by companies across Australia, in Sydney, Melbourne and Brisbane. You can take a Free Test Drive of Ari’s cold calling approach at http://www.unlockthegame.com.au/.