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If you are an emerging organization with the next great item, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial organizations at an early stage - shelled out much more than $18 billion into early-stage businesses final year alone, compared to $304 million by venture capitalists. Locating an angel investor, nonetheless, is not an effortless process. Safer Smokes Inc. is one particular business that understands the challenge of attracting the correct investors. This improvement-stage company is tapping the smoking cessation marketplace with a exclusive tobacco-cost-free, nicotine-free of charge smoke named Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is in fact produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it could be too soon to approach large venture capital firms, but time to move beyond networking with family and close friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see via to the real investment opportunity," mentioned Torigian. So how do businesses like Safer Smokes attract their angel? Most angel investors prefer organizations that are likely to show positive money flow within their initial 18 months, so getting these kinds of statistics about your industry can be an incentive.
 * Have a clear-cut target market for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
 * Match the company plan objectives to the angel's risk tolerance. Investors want to know the product or service will be unique and properly-cultivated. Safer Smokes has a patented solution that business officials say will "influence the landscape of the well being care business." setting up a business