HilaryFaber523

Contextual Link Building 'Whys and Hows'.

Contextual Link Building is a wonderful way to build up a links program in addition to building traffic. Contextual links mean that the visitor has to read the hyperlink before clicking through. What does this mean?

It means Contextual links draws targeted traffic, interested in what your link should say. Contextual linking also include value into what your visitors are reading - these are real traffic pullers.

Contextual links also help the major search engines analyze your page because of anchor text. Anchor text is this is the words between the 'anchor tags' (which look like). This is what the google search sees and registers. You should embed your keywords in the anchor text to further help the various search engines figure out what you happen to be on about - so get them to relevant! Short and to the idea.

So where should We try Contextual Link Building?

Articles

Quality articles with in-context inbound links are great. The visitor is already reading and studying the specific topic. Not only will this links mean something and add value towards the reader's experience, but you gain targeted traffic actively seeking out more details.

Adverts

Although the word 'contextual' as with "in-context" is certainly stretched within the few characters you have to write a text-based ad, if you use a brilliant choice of keywords and provide enough contextual information, you should gain highly-targeted leads - only a very important thing for your advertising RETURN!

Your Own Website

Using contextual links in your own website is a superb way for keeping your visitor sticking around with your website. Like with articles, you retain highly-targeted visitors whose user experience gets ever better. The longer they invest in your website, the more exposed to your marketing efforts they become and also the more they trust anyone.

Blog Comments

Where a blogger leaves a question if you are to comment on, try working in contextual inbound links into your answer. Provided the answers include value, you can also gain highly targeted leads. The nature of (productive) blogs is you will get a loyal following which will often come and review all the latest changes, including comments and after that leave. Your link will likely get 'crawled' by blog followers who definitely are interested in that specific post.

Forum Signatures

Where forums allow signatures, weaving in contextual links will take you traffic as your own credibility on the community forums grow. The interesting thing about forums is they often don't have that higher PageRank - they do excel in content-generation and traffic on account of a regularly contributing band of members.

As a result, search engine robots practically reside on forums and forums themselves do rather effectively as search engines, particularly for 'long-tail keywords'. This leads to even more highly targeted leads for the contextual links.