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Almost ever person who browses online has posted something they later regret. Unlike analog evidence that can be destroyed offline, what’s online is pretty much here to stay. A permanent public record can be exploited by enemies and rivals who would smear your good reputation, or destroy your career. Why Online Reputation Management is Important In these hard times, employers are being more selective before hiring new people. They are using web 2.0 websites such as Google+, Facebook and Google to look into the history of prospective staffer as part of the normal vetting process. Facebook Twitter and other web 2.0 sites are known to be laid back, and they’re a place where members are allowed all kinds of freedoms. People have been known to give specific details about their alcohol and drug problems and air their personal battles and fights.

A quick look back at all of your posts on social media sites is probably not a pretty sight. Online reputation management can remove past posts that make a person appear reckless or abusive to prospective clients. Reputation Management Companies You may believe that your habits as a business person has been almost perfect, but not all of your possible customers may agree with this. Your reputation and your business could be ruined in hours due to the the viral spread of lies on web 2.0 and media sites. Competitors, former customers and bosses have been known to post total lies on these web-sites to smear the reputation of small companies or corporations just for revenge - or to gain an upper hand in business. Online reputation management firms can help fix your reputation, and salvage your online reputation. Possible customers are known to view shopping comparison and review sites, this makes it all that more an important service for your business. Online Reputation Management For Other Reasons Not everybody who chooses online reputation management does so for business purposes. When people date, it’s normal and expected for a new dating partner to “Google” the other person to see what comes up. An embarrassing personal history that’s very public could easily put the kibosh on the new relationship. Those who wish to enter politics and other areas of public life are advised to clean up their online history by using online reputation management services. There’s nothing like years of work building a coalition and a positive reputation - only to see it dashed in hours by a scandalous picture or an embarrassing quote from years ago. The Internet is an amazing resource that brings people together, and it can be your friend or enemy depending on how you use it. Online reputation management can help bring closure to negative parts of your past.

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