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My trade show exhibit experience began while very young around the dining room table. My dad, Joseph LoCascio, would get back each night with fascinating stories about designing and building displays and exhibits at various New York City exhibit houses where he worked as graphic artist.

When the projects he done were completed he'd take the household into New york city and show us the outcomes of his artistic handiwork, which often included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and differing displays at the Ny Stock market and the World Trade Center. A number of other Sell Gold Irvine CA of his would be on display at trade shows at the New york Coliseum, Waldorf Astoria, or the brand new York Hilton.

My admiration for my father's artistic talents started when I would be invited to participate him for his local freelance work on weekends. I'd help him load the automobile with his art supplies after which watch in amazement as that he laid out and hand-lettered a bank's new window register gold leaf, or even a company's name on a truck door, or even a new sign for a local church.

The exhibit building business was cyclical, and there were occasions when work was scarce and some shop workers must be let go for a couple weeks. Other times there was too much work, Cash For Gold Irvine CA which needed hiring more people and working overtime and weekends to complete exhibits.

My opportunity to work with my father at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time work schedule, including weekends, to complete multiple exhibits with time for the National Hardware Show in Chicago.

I jumped at his offer and was excited to not only be making $1. 50 one hour at the age of 14, but also to get to work with my father and start learning the exhibit building business from the ground up. My work that first week-end - and others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping a floor, watchfully peeling frisketed graphic panels, and mixing paints.

I knew right then and there that the exhibit business was where I needed to spend my career. All through high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, including Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

A major career transition came when ECI won the new Olivetti Underwood account and needed an account executive to control their multiple product exhibits for more than 40 trade shows per year. I applied, interviewed, and got the task. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in Nyc.

At 22, I was enjoying a dream job, learning the ins and outs to be an exhibit account executive and looking to Gold Buyers Irvine CA the future when, unsuspectingly, ECI was sold to IVEL, which can be today a part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, New York. For me personally, it had been unreasonable to work in and travel to Brooklyn as i still enjoyed living an almost carefree and independent lifestyle within my parents' home in Bergenfield, New Jersey, where I grew up. But if moving out for a job was a necessity, I thought moving to California could be a much better choice.

Having an eye for adventure, travel, and an urge to start fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San Francisco. I was hired after a great interview. I had contracted Stewart Sauter many times in the past to setup and dismantle Olivetti Underwood's exhibits and had established an excellent working relationship with Mr. Tony Panacci, who I would work with. My job was supervising the setup, servicing, and dismantling of most exhibits delivered to Stewart Sauter from exhibit houses from through the entire country.

My tenure in San Francisco was short-lived, but because while creating exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He ended up offering me a job as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Having the possibility to jump from the vendor side of the business to the client side was a dream I had developed as i watched the entire staff at Exhibit Craft organize and clean up the shop in preparation for one of its client's visits. One day I said to myself, "Someday I want to function as the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to use live theatrical presentations, developed by the highly talented Hardman and Associates from Pittsburgh, PA, showing just what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to effectively present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for about 60 visitors. Once the presentation ended, the doors would open and visitors would walk through a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and done sales lead forms for additional information or sales calls.

UNIVAC's marketing experts comprehended early on that in reality some type of computer was only a machine and that it was the ability of its various computer programs that made the absolute most sense to booth visitors. In the frequently cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and sometimes esoteric information required total control of the exhibit environment.

A year later I accepted a job with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade events and Exhibits. This included supporting their Video Tape, Computer Media, Office Products and services, and Computer Peripheral business units. Immediately after arriving, Memorex chose to launch new audiotape products and services and I began working on their introduction at the Consumer electronics Show in Chicago.

The online marketing strategy for this important first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and that which was then available on the market. We needed to show prospects how Memorex cassettes would outperform recorded music in comparison with reel-to-reel 3M and BASF audiotape, which at that time dominated the worldwide audiotape market.