利用者:Goles

Profit Expansion With The Aid of Usability Principles

If there was any area that has the most potential for bringing you success in web business it is site usability. People seem to get so engrossed with traffic and other things but usability does not seem to be on the majority of peoples' radar. If your site is not very ?usable,? then basically people will not want to use it ? meaning stay there, or come back ? meaning not very sticky. Of course it is obvious that your site needs to always be user friendly and encourages people to return. You will need to have a clear picture of what your site visitors are doing once they land on your website.

So you realize the importance of knowing visitor behavior, and you will use a decent tracking script for getting that done. The basic approach is to discover where your site is under-performing; once done, you analyze the location and begin creating adjustments. We know that is not terribly high tech, but that's the state of where things are at, today. So you want to use the most robust tracking script you can find. Using such a script will enable you to see the end result of what your visitors are doing. Just several important areas include how long people remain on your pages as well as where they enter and leave from. We think it's worth it to use a high quality script so you'll have a better idea about your site.

What we are talking about here is performing site wide optimization. You can optimize your site for any number of desired steps including conversion rates; either an opt-in or a sale. In order to determine what works, you will employ specific kinds of tests. As you may possibly know, there is simple A/B split testing and also Taguchi multivariate testing. Split testing is the most straightforward and easier than Taguchi multivariate testing. Where you begin and what you test is your decision, and there are typical items that people tend to test, too. But like we mentioned earlier, you use the tracking script metrics to determine possible trouble pages, and then you just begin testing that page. When you have that sort of information, then you can take a more intelligent approach to your testing.

There is no question about the value of testing and usability general performance analysis. However, the long term results will be well worth the time and inconvenience to do it. You can get your conversion rates to a satisfying level, and that is what this is all about. We all understand what the bottom line is, and that is the whole reason for doing this.