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If you are an emerging business with the subsequent great product, occasionally you want an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial companies at an early stage - shelled out a lot more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists. Locating an angel investor, nevertheless, is not an easy activity. Safer Smokes Inc. is 1 organization that understands the challenge of attracting the proper investors. This development-stage firm is tapping the smoking cessation market place with a special tobacco-free, nicotine-cost-free smoke called Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is in fact produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it might be also soon to strategy big venture capital firms, yet time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see via to the genuine investment opportunity," mentioned Torigian. So how do companies like Safer Smokes attract their angel? Most angel investors favor firms that are most likely to show positive cash flow inside their very first 18 months, so having these sorts of statistics about your market can be an incentive.
 * Have a clear-cut target marketplace for your product or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the company program objectives to the angel's danger tolerance. Investors want to know the item or service will be special and properly-cultivated. Safer Smokes has a patented answer that business officials say will "impact the landscape of the well being care business." company formation