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If you're an emerging organization with the next fantastic product, often you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial firms at an early stage - shelled out much more than $18 billion into early-stage businesses final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an straightforward task. Safer Smokes Inc. is one particular company that understands the challenge of attracting the proper investors. This improvement-stage business is tapping the smoking cessation industry with a special tobacco-free, nicotine-free smoke known as Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may be also soon to method huge venture capital firms, but time to move beyond networking with family and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see through to the actual investment chance," stated Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors prefer businesses that are likely to show positive money flow inside their 1st 18 months, so getting these types of statistics about your industry can be an incentive.
 * Have a clear-cut target industry for your product or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
 * Match the enterprise plan objectives to the angel's threat tolerance. Investors want to know the item or service will be special and well-cultivated. Safer Smokes has a patented answer that firm officials say will "affect the landscape of the well being care business." idea angels com