KerianneMcauley597

About

Adam Willhoeft is an online marketing consultant, social media consultant, digital strategist and an online reputation management specialist. He works with C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and results to the clients he works for.

Skills and Experience Summary (2012)

7 yrs. experience, with specific to digital/social media strategies and digital media buying 4 yrs. experience in a project manager role Bought and optimized over $25,000,000+ in ad inventory for online campaigns Managed annual advertising budgets over $12,000,000+ Performance Driven - it all comes down to ROI Strong ability to influence key stakeholders and related decisions Ability to lead, work autonomously and collaboratively in a fast-paced team environment delivering top quality results with a positive demeanor Strong history in managing client relationships and expectations Adapts to change quickly

Project Management

Proficient in the direct management of cross-functional production teams Managed a team of 8 (media buyers, designers, developers, and network engineers) Managed up to 15 agencies/networks at one time to deliver against the same goal Managed complex multi-disciplinary project teams through all phases of the project life cycle, providing leadership, coaching, and training to achieve aggressive targets Evaluated deliverables to ensure the work met requirements and maintained a high level of quality Fluent with the use of project management tools and methodologies. Advanced skills in Microsoft Project, Microsoft Office, and Visio Ability to think “outside the box” and contribute to the improvement of internal processes Managed digital marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis Tracked and analyzed the performance of digital marketing campaigns in order to recommend ways to optimize programs that deliver value and surpass objectives. Strong analytical and problem solving skills

Digital Media Buying (Web|Mobile|Social|Video|Email)

Google Adwords certified I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns P&L accountability and competitive against KPI’s Optimized and analyzed results of purchased media in order to maximize revenue opportunities, and reach campaign objectives Conducted A/B and multivariate testing to optimize landing pages Expertise in performance branding and digital strategies in national and international markets Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points Acquired web and mobile inventory in RTB from all the major DSPs and ad exchanges with the help of DMPs on a CPA, CPC and CPM basis Ability to manage complex negotiations to successful closure and delivery Handled the tasks of generating insertion orders, sending out creative, and confirming ad space and tracked the delivery of all purchased media Increased client cookie pools up to 100x Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)* Relationships with all the media representatives within all the top advertising and mobile networks High proficiency in Excel for reporting and analysis Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)

Search Engine Optimization(SEO)

Solid understanding of search engine ranking factors, algorithms, site architectures and strategies. (Post Google Panda) Ranked a client on the first page of Google for the keyword, “home phone” Extensive experience with keyword research, density analysis, reporting and link building tools Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan Ability to execute a link building strategy that will lead to improvement of lead generation and web prominence in order to gain leadership position online Established progressive link building campaigns. Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and lead generation. Understanding the social media environment, including blogs, social networks, article directories and forums as an important component for SEO. Researched, identified and established partnerships with authoritative web sites for link-building Up to date on current search engine news, trends, algorithm changes, and SEO best practices

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Education

Ryerson University, Toronto, ON Bachelor of Commerce in Information Technology Management