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If you are an emerging company with the subsequent great item, often you require an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial companies at an early stage - shelled out far more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an straightforward process. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the proper investors. This development-stage company is tapping the smoking cessation industry with a exclusive tobacco-free of charge, nicotine-free smoke referred to as Bravo, which has the look of a classic cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it may be also soon to method significant venture capital firms, however time to move beyond networking with loved ones and close friends. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see through to the true investment opportunity," stated Torigian. So how do firms like Safer Smokes attract their angel? Most angel investors favor companies that are most likely to show positive cash flow within their first 18 months, so getting these types of statistics about your industry can be an incentive.
 * Have a clear-cut target marketplace for your item or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
 * Match the organization strategy objectives to the angel's danger tolerance. Investors want to know the item or service will be distinctive and nicely-cultivated. Safer Smokes has a patented answer that firm officials say will "affect the landscape of the well being care business." ideangels