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challenge coins represent decorations offered to different individuals or even in memory of famous incidents to supply special prestige to really make it memorable. Therefore, custom challenge coins have emerged as honors and are preserved by many people. Probably the system became more popular in the first half of the twentieth century with decorations presented to people serving armies of some nations. The army medals were later collected and served the purpose of such coins. These were made of gold or gold -plated metals and bore insignias of different cores and were worn within the military functions to display merits.

These coins are thought as most valuable possessions for army or air force personnel for his or her deeds during wartime plus they treat these coins or medals as precious achievements in their careers by preserving them for the next generations. Most of the military as well as the police departments use the special coins to acknowledge merits of staff force for that unique feat and services information by presenting the coin to deserving candidates. It has become a tradition inside the army, air force, navy, police, and fire brigade etc. It has helped to produce the moral of those serving the department and it is a proof of loyalty and dedicated service.

Common people also receive medals and coins as recognition to certain extraordinary feats during times of peril such as in natural calamities, fire and in wartime. They are also given custom challenge coins through the government authority to recognize the special service rendered towards the society.

Many schools and institutions believe in the tradition of presenting medallions for grand achievements, that are respectfully preserved through the family for the later generation to become proud of. There is a trend in some societies to acknowledge different occasions to take out coins to make it more interesting to guests from the function. People commemorate special dates by releasing coins, which can be also preserved by people.

Different companies present special coins to dedicated employees using the logo printed or embossed inside the coin as a mark of recognition from the special effort with the particular employee. Organizations present special coins as retirement gifts to its employees with a high class record of performance for a long period to make the individual proud and to seek support and enthusiasm from the present employees.

Challenge coin presentation ceremony becomes an essential occasion for the entire company, which creates an environment of positive attitude in present employees to offer better service to the organization.