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If you're an emerging firm with the subsequent wonderful item, occasionally you want an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial companies at an early stage - shelled out far more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, even so, is not an simple task. Safer Smokes Inc. is a single company that understands the challenge of attracting the appropriate investors. This development-stage organization is tapping the smoking cessation market with a distinctive tobacco-free, nicotine-free of charge smoke known as Bravo, which has the look of a classic cigarette and burns like tobacco, but is in fact made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may be also soon to strategy significant venture capital firms, yet time to move beyond networking with family and friends. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see by way of to the true investment chance," said Torigian. So how do firms like Safer Smokes attract their angel? Most angel investors favor organizations that are likely to show positive cash flow inside their initial 18 months, so getting these sorts of statistics about your industry can be an incentive.
 * Have a clear-cut target market place for your product or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the business program objectives to the angel's threat tolerance. Investors want to know the product or service will be special and well-cultivated. Safer Smokes has a patented resolution that business officials say will "influence the landscape of the health care industry." setting up a business