Enjoy Repeat Visitors At No Extra Cost

Author: Nestor Stone

Cyberspace is a commonly used name for the web, and for good reason. There are millions of websites, all coexisting in the vastness of virtual space. A single site can easily be lost in the large group of sites available. If you want surfers to find and remain on your website, you will need to adopt steps that will provide these results.

There are two basic stages behind creating a successful website. The first is creating a design that visitors will appreciate. The best website designs are those that are attractive, simple, and efficient. Second, interesting and relevant content should fill your pages. Once you have set up a site that fits this description, you will be able to move on to the next step, which is attracting and keeping online surfers. Attracting repeat visitors is where the real challenge lies

The surest way to drive visitors away from your site is to leave the content the same. If the content never changes, there will be no reason for them to come to your site after the first couple of times. Also, search engines do not give high ranking to sites that have no new content in them.

Therefore, one of the most important rules to ensure repeat visits is new content. You may find that you are too pressed for time to keep your site up-to-date. In that case, ask people to sign on as guest bloggers, provide links to intriguing articles, or repost a popular article from your site. Even something as simple as adding a date counter to your site that shows when your site was last updated will help your rankings with search engines and your image with customers, if you update frequently, that is.

Facilitate bookmarking option on your sites, so as to encourage repeat visitors. To increase the odds of people returning, encourage your visitors to register for your email newsletter or to be notified when you post new information.

Provide links that allow your visitors to share your website with their friends. Plug-ins are available that make it simple for people to recommend an article to friends on Facebook or followers on Twitter. Similar options are available for numerous other social sites, including Digg and StumbleUpon. Some sharing plug-ins let your visitors easily email articles to their friends, which means you will reach new people outside of social networking websites. Your goal is to facilitate the return of visitors to your site, but you also want to enable them to share their findings and draw in new visitors in the process.

If your site is keyword optimized and has relevant titles, first-time visitors will be able to find it easily and will be more likely to come back. What if visitors forgot to bookmark your site or subscribe, but enjoyed your site? They might want to return and will search for terms that were related to the content they read on the initial visit. They will not be able to find your site easily if your page titles, content, and descriptions were not optimized correctly.

It is important to respect your visitors and the email addresses they provide if you wish to enjoy their trust over the long term. Don't send subscribers emails that hey did not ask for. Spamming your subscribers' inbox is a fatal mistake that should be avoided at all costs. The subscription forms should be used wisely and not for repetitive advertisement. Advertise on your site instead, and bring people to see your site with interesting newsletters and mailings. Don't make your e-mails too complicated; rather, make them easy to read and appropriate. If your newsletters give what you promise, you will maintain a healthy subscriber list.

Lastly, consider how hard it is for people to turn down a great offer. Simple freebies such as downloadable ebooks or videos are a great incentive to people. Similarly, notify users of good promotions, coupons, and discounts. Run online contests and offer a meaningful prize to the winners.

Use your newsletter or site updates to advertise promotions and incentives to people who already follow your site. You can also advertise your promos on Twitter, Facebook, and other social networks.

For visitors to visit your pages, the site should offer something beneficial to them ine schang for their time and possibly money. You are likely to get more visitors when people are convinced that the aim of your site is to provide quality content or extra bonuses instead of just a sales pitch.

When people come to your site, they are using up their precious time. It is of benefit to you as well as them to add as much value to their experience as possible. By making their visit worthwhile, you are encouraging them to return. With concerted effort, you can increase your web traffic and improve the visibility of your products and services.