Make a website

Learning how to create a retail website might seem like a big obstacle. Retail and e-commerce websites pose more challenges to website designers than regular websites. In the case of e-commerce sites, you have to design a site that looks correct in every web browser, attracts customers through search engines, and guarantees the absolute safety of the personal information of your customers. There are a lot of elements to put into place. Front End: Design the page elements in such a way to keep your potential customer glued to the site. Make it easy for your customers to place an order. By front end, it means whatever a visitor to your retail website sees. It includes the color scheme, fonts, product display, etc. Important aspects to note here are consistency, ease of navigation and accurate rendering of the pages. Make sure the design works flawlessly with Internet Explorer, Mozilla Firefox, Google Chrome and other web browsers that your customers might be using to access your site. The visual elements of the page do influence the behavior of customers. If the page looks jumbled or cluttered, chances are high people won't order. Several websites have difficulty making money simply because the page doesn't show how to place an order. An Add-to-Cart button at the bottom of the product description is all you need. Surround the Add-to-Cart, Buy Now or Order Now button with elements of trust, like a VeriSign logo and logos of popular credit cards. This creates a sense of familiarity in the minds of your visitors. Also display the price prominently and very close to the button. Back End: Security is a major concern of everyone learning how to create a retail website. SSL encryption ensures safe handling of personal information, like credit card numbers, shipping addresses, phone numbers, etc. Get certified by an agency like VeriSign. Use a secure shopping cart that integrates smoothly with a popular payment processing system. All these ensure easy order processing. Search Engine Friendly Design: More than 90% of all internet traffic is directed through Google and Bing. This is the toughest part for designers discovering ways of creating retail websites. Uploading product descriptions, prices, complete with open and end dates through XML, ensures smooth uploading of product information. Google and other search engines can pick out the fresh content of your product descriptions, prices, ratings, etc. This ensures your product listings appear high in general Google search results and in Google product searches. This is a good way to attract customers to your site without spending anything on advertising. Promotions: This is where most businesses go wrong. Promotions and advertising are essential for the survival and growth of any online retail business. You will may need to buy PPC ads, banner ads, etc. Make sure you send your potential customers to the exact page where they can order the product. Those are the general guidelines on how to create a retail website that attracts customers and sells your products. Frank Demming has a passion for helping business owners get more customers. If you're looking to double or even triple your customer base within the next 6 months, before you start trying to learn how to create a retail website, visit Frank's website today for a free report on how to ensure the growth of your business at http: //www. fawws. com

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