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The Advantages of the Proper Phrases in Cold Calling

When you place a call and hear “Hello?,” consider replying by saying in a very relaxed, casual tone of voice, “Hi, my name is, and maybe you can help me out for a second?” Remember, there’s no trust between the two of you yet, so it’s important for you to sound — and be — relaxed and low-key.

This may sound a bit awkward, but hopefully you can be open to trying something new. The point is that when you ask the someone for help, it’s not a sales “technique” — it’s the literal truth.

After you say, “Maybe you can help me out for a second?,” the person you called will almost always respond by saying, “Sure. How can I help you?” Why? Because our normal human reaction when someone asks us for help is to offer it.

Eventually, you’ll find that asking, “Maybe you can help me out for a second?” feels easy and relaxed because you’re humanizing your call by being your genuine self. You’re not using the canned phrases that every other salesperson that day has used. Most importantly, this simple exchange helps you to create a two-way dialogue in your cold calling with the person you’ve called. How different that feels from the standard one-way pitch, “Hi! My name is…I’m from…We do…”

Try making the mental transition to this new mindset by asking for help, and see whether your calls don’t start feeling easier and more relaxed. This one simple question opens the door to conversation rather than closing it.

Ari Galper, the World’s #1 Sales Trainer and expert on trust-based cold calling, is the creator of Unlock The Game®, the leading sales approach being adopted by companies across Australia, in Sydney, Melbourne and Brisbane. You can take a Free Test Drive of Ari’s cold calling approach at http://www.unlockthegame.com.au/.