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If you're an emerging business with the next excellent item, sometimes you need an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, however, is not an easy task. Safer Smokes Inc. is 1 business that understands the challenge of attracting the right investors. This improvement-stage firm is tapping the smoking cessation market place with a distinctive tobacco-totally free, nicotine-free smoke called Bravo, which has the look of a standard cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it may be also soon to strategy large venture capital firms, yet time to move beyond networking with family members and friends. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by means of to the true investment opportunity," mentioned Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors prefer businesses that are likely to show positive cash flow within their 1st 18 months, so having these types of statistics about your market can be an incentive.
 * Have a clear-cut target industry for your item or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
 * Match the enterprise plan objectives to the angel's threat tolerance. Investors want to know the item or service will be exclusive and properly-cultivated. Safer Smokes has a patented resolution that company officials say will "affect the landscape of the wellness care business." ideangels