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Mobile Marketing, Local SEO, and Local Marketing -The Facts Let's be honest. Mobile devices have drastically shifted the online landscape to the point that in 2012 greater than 50 percent of all Internet access was being done via handhelds of some type. About 45 percent of mobile owners are utilizing their devices to download social media apps. In fact, 35 percent of Android and iPhone owners inside the U.S. use apps for example Facebook before getting up out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies have a subdomain set up specifically for cell phones. So, for example, when users type in to a smartphone, the GoNewSocial site actually understands that they are visiting the site from your mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the chance to target these Mobile Customers by providing mobile coupons using mobile devices are gaining popularity. As mobile users be acclimated to sharing their whereabouts via mobile phones, they're also are becoming more available to receiving ads and mobile coupons relevant to where they are at the moment. In fact, more than 50 % of respondents established that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications for example Google Maps ranked highest accompanied by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative towards the device's smaller screen size; designing messages that are short, instantly understood, and effective; and creating a call for action with minimal steps. Studies show that mobile ads perform about five times better than Internet ads. The most frequent mobile ads are simple text links and display adds which can be sold based on cost per clicks, cost per acquisition and cost per thousand. These ads are much like the paid search campaigns on the search engines, Bing or Yahoo! Use mobile marketing methods to drive participation at exhibitions or drive traffic to retail environments. Make offers that are specific with the buying habits of one's mobile customers that is a big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Many companies are using mobile apps to improve brand awareness and affinity. Your small business can, too. However, you must have a thorough comprehension of your audience. The simplest way to use apps would be to create something that is both useful and valuable. More to the point, it should be functional. Some apps ensure it is easy to make purchases with a few clicks. For example, the ShopRite app allows customers to view and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a free of charge version of your app then let users decide if they are willing buy premium version with more features and content. For instance the widely popular Angry Birds iPhone game. Its ongoing promotion ended up being to offer a free version, while paid subscribers received access to more challenging levels and other free add-ons.