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Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing using their cell phone. The purpose of a virtual check in is to share your physical location along with your friends on the internet so they might have a chance to meet up with you in person. Facebook Places is a competitor to other location based services such as Foursquare and Gowalla but has recently proven itself to be much more powerful from a mobile fitness marketing systems point of view.

Companies have now been quick to use fitness email mobile marketing tool because of its low cost to no cost operation fee along with its ability to help a brand go viral. Every user sign in equates to a profile update and on average an opportunity for hundreds of Facebook users to see that update. In other words every user check in acts being an advertisement on Facebook for the others to see. (Here is definitely an example below)