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If you're an emerging firm with the next fantastic item, at times you require an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial organizations at an early stage - shelled out a lot more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nevertheless, is not an straightforward job. Safer Smokes Inc. is one particular organization that understands the challenge of attracting the appropriate investors. This improvement-stage firm is tapping the smoking cessation marketplace with a unique tobacco-free of charge, nicotine-cost-free smoke called Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is truly created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be too soon to method huge venture capital firms, but time to move beyond networking with family members and close friends. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by means of to the real investment chance," stated Torigian. So how do companies like Safer Smokes attract their angel? Most angel investors favor firms that are most likely to show positive cash flow within their very first 18 months, so getting these kinds of statistics about your industry can be an incentive.
 * Have a clear-cut target market place for your product or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
 * Match the organization program objectives to the angel's threat tolerance. Investors want to know the item or service will be unique and nicely-cultivated. Safer Smokes has a patented answer that business officials say will "impact the landscape of the wellness care business." setting up a business