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Sales Training: Your Choice of Sales Language in Sales Calling

In sales the language you use plays a big part in the response you get. Start thinking about language that will engage people rather than language that will trigger rejection. If you can start a conversation that triggers a “What do you mean?” from the other person, you’ll find you can explain yourself in a natural way. And it also creates a two-way dialogue, which lets you flow with the conversation without feeling you’re getting off-track.

Developing a problem statement makes this whole process much easier. Find out what issue or problem your potential client is likely to be experiencing, and build an open-ended conversation around that.

Here are three basic steps to opening up a dialogue and having a real conversation with your sales calls:

1. Begin with the question, “Maybe you can help me out for a moment?” The reply is almost always something like, “Sure, how can I help you?”

2. Continue with something like, “I’m just calling to see if your company is still having issues with unpaid invoices.” And the response probably will be, “Well, yeah, we are. Who’s this?”

3. You can then respond in a very relaxed tone, “This is John. I’m with XYZ Collection Agency. I’m just calling to see if you’d be open to some new ideas on how to better solve that problem.” This makes it easy for the other person to reply, “What do you mean?” or “Tell me more.” And after that, the possibilities of your conversation are endless.

Try these new sales calling ideas, you’ll be amazed at how much value you receive, both personally and professionally.

Ari Galper, the World’s #1 Cold calling and expert on trust-based sales training, is the creator of Unlock The Game®, the leading sales approach being adopted by companies across Australia, in Sydney, Melbourne and Brisbane. You can take a Free Test Drive of Ari’s Cold calling approach at http://www.unlockthegame.com.au/