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The Buyer-Seller Mindset in Cold Calling

Let go of thinking “buyer-seller,” and view the person you’re calling as another person, not as a “prospect.” The traditional cold calling mindset teaches us to polarize our roles. We’re trying to sell something, and we aren’t seeing the whole picture which includes the other person’s thinking.

The old cold calling approach has become so artificial that potential clients put up their guards almost immediately. It’s denigrated the sales process into a painful “push and pull” process.

Shift your mindset into seeing your potential clients as people first. This will help you relate to them better. And the broader picture will allow you find out whether your product or service can be of help to them without being pushy or artificial.

Ari Galper, the World’s #1 Cold calling and expert on trust-based sales training, is the creator of Unlock The Game®, the leading sales approach being adopted by companies across Australia, in Sydney, Melbourne and Brisbane. You can take a Free Test Drive of Ari’s Cold calling approach at http://www.unlockthegame.com.au/