Increasing Recurring Traffic

The web is sometimes called cyberspace for a reason. Websites numbering into the millions almost appear as if they are floating around in the unlimited reaches of space. One site can be quickly lost in the masses. Therefore, in order to get people to visit your site and return often, it is important to fine-tune your website with gaining repeat traffic as your goal.

Website owners must take into account two areas of building a website that are critical for success. To begin with is the obvious step of developing an appealing and informative website. The best website designs are those that are attractive, simple, and efficient. Next, fill your site with relevant and appealing content. After your website meets these criteria, you can proceed to the next stage, which is drawing people in not just once, but repeatedly. Attracting repeat visitors is where the real challenge lies

People consult the web to get accurate and up-to-date information. If you do not present currently relevant data, your site is useless. For this reason, it is vital that you provide regular updates on your site. Include a date counter on your homepage to tell visitors how current your site is. This way, people will know if the content is new as soon as they access your site.

Updates can take different forms. Adding fresh content, reposting old articles from the archives, or giving a new design to your page are all different routes to the same goal. Embedding relevant links to similar sites or blogs is another update option. You can also incorporate interactive tools, such as online voting, games, and comment boxes. Enhance text by inserting graphics and videos to keep your readers from getting bored.

There are so many websites on the Internet that no one can remember each and every one that is visited. Your site needs to establish a link with your visitors to encourage repeat visits. The ideal choice is an opt-in form for a subscription to a newsletter or an email alert whenever there is a new post. Make sure the subscription link is clearly visible on every page. You can also take advantage of the "follow me" feature for Twitter and Facebook account holders or include an RSS feed subscription button.

Using relevant page titles and keywords is helpful not only in attracting first-time visitors, but also in bringing users back to your site. What if visitors forgot to bookmark your site or subscribe, but enjoyed your site? They might want to return and will search for terms that were related to the content they read on the initial visit. If your content and titles are not properly optimized for online searches, your site will be very difficult to find among the millions of sites available.

If you offer a newsletter or other subscription, do not abuse it. Never bombard subscribers with unsolicited emails. Only send the information the visitors wanted when they opted in to your subscription. Breaching the trust your subscribers have in you will cause you to lose them for good.

Everyone loves to get a good deal. Giving away freebies is a good way to bring people back to your site. They don't have to be fancy, but can be simple giveaways such as an educational video series, printables, and ebooks. Make people aware of discounts, coupons, and promotions going on at your site. Run online contests and offer a meaningful prize to the winners.

Mention all these special offers in your updates and newsletters so that everyone who is interested in your site are aware of these happenings. You can also advertise your promos on Twitter, Facebook, and other social networks.

Visitors must be rewarded for visiting your site, whether it is with information, great products, or a pleasant online experience. Visitors will most likely return if you don't seem like you are merely trying to sell them something at every turn.

The web is a great resource tool with people scouring it daily for quality information. If, however, you cannot direct a portion of that traffic to your site and keep them coming back, you will not benefit. Relevant, new content is one of the top methods of increasing repeat visits. Simple subscription forms and plug-ins to encourage sharing are also valuable site tools. Finally, make your site as appealing as possible to attract return visitors and increase overall visibility and success.