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If you are an emerging company with the subsequent great product, at times you want an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial firms at an early stage - shelled out a lot more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Finding an angel investor, however, is not an simple process. Safer Smokes Inc. is one particular business that understands the challenge of attracting the appropriate investors. This development-stage firm is tapping the smoking cessation marketplace with a exclusive tobacco-totally free, nicotine-cost-free smoke named Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is in fact produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," said Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be also soon to strategy huge venture capital firms, yet time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see via to the true investment opportunity," stated Torigian. So how do businesses like Safer Smokes attract their angel? Most angel investors favor firms that are likely to show positive cash flow within their very first 18 months, so getting these types of statistics about your industry can be an incentive.
 * Have a clear-cut target market for your item or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
 * Match the business strategy objectives to the angel's risk tolerance. Investors want to know the item or service will be exclusive and properly-cultivated. Safer Smokes has a patented solution that company officials say will "impact the landscape of the health care sector." idea angels com