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If you're an emerging firm with the subsequent great item, sometimes you want an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial companies at an early stage - shelled out more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, however, is not an straightforward job. Safer Smokes Inc. is one organization that understands the challenge of attracting the correct investors. This development-stage firm is tapping the smoking cessation marketplace with a unique tobacco-free of charge, nicotine-free of charge smoke known as Bravo, which has the look of a conventional cigarette and burns like tobacco, but is truly made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it may be also soon to strategy big venture capital firms, yet time to move beyond networking with family members and friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by way of to the actual investment chance," said Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors prefer companies that are most likely to show positive cash flow within their first 18 months, so getting these kinds of statistics about your market place can be an incentive.
 * Have a clear-cut target industry for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
 * Match the business strategy objectives to the angel's threat tolerance. Investors want to know the item or service will be special and nicely-cultivated. Safer Smokes has a patented answer that business officials say will "have an effect on the landscape of the wellness care sector." setting up a business