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Marketing Strategies for Dummies: Retractable Banner Stands

You might have heard of banner stands that are equipped with retracting mechanism for easier handling. They are called “retractable banner stands”. Thus, you can easily set this up or you can easily dismantle it, when you do not need it. Among all the banner types, like indoor, outdoor, rigid pole or tension pole pop up stands, you can spend more money on graphics, when you sue the retractable stands. You can afford to spend more on graphics and animation, since you won’t have to concern yourself too much that they will be damaged in transit or in the process of setup or packing up.

These banner stands are more commonly used on tabletops and as full-size displays in conferences. The screen can reach up to 5 feet wide, with both sides able to accommodate graphics if desired. There's even a choice for a 3 part post, or a pole using a twist lock; both option permits the banner to be only partially extended, if preferred, for tabletop use.

Do not be fooled; they may be deceptively simple, but a lot can be said for their versatility when used as a marketing aid. It is useful for all kinds of heavy duty applications. Larger bannerstands up to 5 or even 6 feet wide can be displayed.

Most banner stands only weigh 8 lbs or so, and therefore are very easy to carry around. It is very simple to set up any retractable banner stand; all you need to do is position the pole, pull out the graphic from the base, and hook the graphic to the pole.

Banner stand prices are very low; most only cost a few hundred dollars, and can be used hundreds of times.

One inescapable advantage of banner stands is that they are inexpensive as far as marketing visual tools are concerned, yet they are very effective when it comes to catching the market’s attention. With the right design and pitch-perfect conveyance of your company’s message, these portable advertisements will go a long way in positioning your product and your brand in the minds of the customers.

Marketing includes targeting of the potential customers, positioning your product in their minds to encourage them to buy, and delivering the value of your offering in order to keep them on as loyal customers. Getting positive results from your marketing efforts and strategies will take time, but you can accomplish the same thing in a shorter time with the right strategies, proper implementation, and vigilant monitoring. Before investing large amounts of hard-earned money in your next trade event, do yourself a favor and visit American Image Displays to see some remarkable Trade Show Displays.