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If you're an emerging firm with the next great product, often you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial businesses at an early stage - shelled out a lot more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, even so, is not an easy task. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the correct investors. This improvement-stage organization is tapping the smoking cessation market place with a special tobacco-cost-free, nicotine-cost-free smoke called Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is really created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it might be also soon to approach significant venture capital firms, however time to move beyond networking with family members and friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see via to the actual investment chance," stated Torigian. So how do companies like Safer Smokes attract their angel? Most angel investors favor companies that are likely to show positive cash flow inside their first 18 months, so getting these types of statistics about your market can be an incentive.
 * Have a clear-cut target marketplace for your product or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
 * Match the business plan objectives to the angel's danger tolerance. Investors want to know the product or service will be exclusive and properly-cultivated. Safer Smokes has a patented remedy that company officials say will "affect the landscape of the health care market." company formation