利用者:AbebeGeoffrey2180

Web content can make or break a website – no matter how good the design is. Most designers know this from first-hand experience.

People visiting your site should be able to find what they are looking for immediately they visit your ‘Home Page’. Using images to display what you are selling is a key to attracting the attention of potential customers. Be navigator friendly by putting up options to click on. Put up thumb nails and enlarged images of your products from various angles and with information on them. It is cumbersome to sit and read a lot when customers are searching the internet. Customers won’t read a lot, they will simply leave. Be as summarized as possible – but to the point! Whether you or your clients write content for your websites, or you partner with content writers (aka web writers, copywriters, SEO copywriters, etc.), the content needs to attract visitors, engage them, and ultimately entice them to take desired actions. Only then do you truly attain a winning website. When University of British Columbia’s (UBC) Conferences and Accommodations enlisted the services of an SEO firm, their traffic increased, but their bounce rate went through the roof. The problem: programmers merely keyword stuffed their content, with little or no regard for visitors. Your contact information must be clear and adequate to show you are properly registered and not a fraud. This helps develop a trusting relationship. A few weeks ago in Web designer Yorkshire, I logged onto Amazon to check out prices for a new flat screen TV. I added a few items to my cart to compare the specs. This was a fact-finding mission, so of course I exited without completing my order. And guess what I heard from Amazon… absolutely nothing. Was I surprised by this silence? Of the small percentage of etailers who are addressing abandoned carts, most are doing it poorly. Overstock.com is a perfect example. They apparently have never heard the phrase, “timing is everything,” because it was more than two days after I left Overstock that I finally heard from them. That is way too long. By that time I could have purchased the TV on another site, gone to a store or simply forgot that I went to Overstock in the first place. Research shows the highest percentage of cart recoveries happen in the first 24 hours. That’s why it’s critical to send a recovery email within 24 hours of abandonment. With that approach, you can reach customers before they’ve moved on and prompt them to take immediate action to complete the sale. Despite the old adage, timing really isn’t everything. In shopping cart abandonment, a personal touch helps – and Overstock whiffed on that one too. I typed in my name. And I know they had full access to my cart’s content. Yet, none of this information made its way into my email. Instead, Overstock opted for the cookie cutter, “Dear Valued Customer” message with a discount code. The process to personalize these messages is simple and automated. Overstock just missed an easy opportunity to make me feel like part of their community and cross-sell based on my cart selections. Big mistake – but one that’s being made over and over again. UR Majesty ® started out designing games for the ZX Spectrum 48k to now working with clients from Web designer Yorkshire to South Africa. We create successful ecommerce websites and graphic design for small and medium business.