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Are You Still Reading From a Script in Cold Calling?

People can tell when you’re reading from a script in your cold calling, even if you think you’re pretty good at it. There’s just nothing personal about a sales script, and people pick up on that. Being artificial immediately tags you as a typical salesperson. So if you can learn to get your message across in a different way, then you’ll eliminate the negative triggers that can lose your sale within seconds.

So once again, the best way is to begin with a conversation. Anticipate a dialogue, not a monologue. People will respond much more positively. When you’re allowing a conversation be natural and to “breathe,” they know you’re present and listening. And that feels good to someone who is having to “fend off” salespeople who are really just talking billboards.

Ari Galper, the World’s #1 Sales Trainer and expert on trust-based cold calling, is the creator of Unlock The Game®, the leading sales approach being adopted by companies across Australia, in Sydney, Melbourne and Brisbane. You can take a Free Test Drive of Ari’s cold calling approach at http://www.unlockthegame.com.au/.